Demand Management

Demand management is a critical aspect of service management. Poorly
managed demand is a source of risk for service providers because of
uncertainty in demand. Excess capacity generates cost without creating value
that provides a basis for cost recovery.
The purpose of Demand Management is to understand and influence customer
demand for services and the provision of capacity to meet these demands. At a
strategic level this can involve analysis of patterns of business activity and user
profiles. At a tactical level it can involve use of differential charging to
encourage customers to use IT services at less busy times.